Turn published evidence into the next brief

Step 1

Record the actual release

Open a team campaign's Performance & review centre. Add the platform, organic or paid traffic, actual publication link and date. Optionally freeze its current project or a selected delivery storyboard revision; external content is supported too.

Step 2

Keep the measurement window explicit

Add cumulative totals for the first 24 hours, 7 days, 28 days or lifetime to date. Record when you checked them and their source. Blank means unknown; 0 means measured zero. Comparisons use the latest observation for each content/window exactly once.

Step 3

Preview every CSV batch

Download the unified template, map your source fields and upload or paste UTF-8 CSV. The preview identifies row errors, duplicate identities, existing identical rows and conflicts. Fix all errors before the atomic import. The template supports up to 100 rows and 150 KB.

Step 4

Compare compatible evidence

Choose two to six publications with the same platform, traffic and window. Read hook, angle, duration, CTA and source dates alongside the counts. Rates show their denominators; small observational samples do not establish causation.

Step 5

Confirm a lesson before reuse

Write what the evidence suggests and a concrete next test. A manager confirms the current note and evidence. Changes require confirmation again. Use in new plan copies the confirmed conclusion and evidence into your private content plan; adapt its brief to apply the next action.

Step 6

Keep a campaign report

Build a report for a selected window and optional publication dates. Export CSV, JSON or printable HTML. Metric coverage stays visible, and current campaign tasks, overdue work, review time and delivery counts provide production context. Analytics are manually supplied; no social account or video/payment service is connected.

Open the workspace

Put this stage in context.

Follow the fictional example or return to the feature overview, then open the real workspace when you are ready.

Try this stage in the sample Explore the related feature

The current workspace is a preview. Video generation and checkout remain simulated.